A documentary review written by: Lee Sonogan

1h30min (2011) Documentary, comedy

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. This documentary was made with a budget of $1.5 million and made approx. $700,000 thousand at the box office. Satire of all things product placement and advertising. Insight into the American billionaire industry of advertising. The film premiered at the Sundance Film Festival in the month of January 2011.

The hidden way in which advertising has slipped into film-making and become a major part of its profit model of filmmaking is highlighted in this documentary. With the movie entirely sponsored by advertising, its satire perspective brings up many interesting points and the reality of the real world. Also, it is interesting what the sponsors and people say in the documentary and why they agreed to be in the doco film.

List of sponsors for the film:

Being thoroughly original for a doco, keeps you entertained and educated on the relevant topics. Morgan Spurlock, the creator of the documentary “Super Size Me” has gotten many mixed reviews from critics and the public for his documentary. In my opinion, this doco showed a lot about producing and selling content but, it was a little repetitive in some information. The joke of the movie is just like as the film slogan says “He’s not selling out, he’s buying in ,”. The statement can be said and expressed by anyone who has sold out their principles and becomes entirely funded by other groups/people. I recommend this documentary to everyone who is studying advertising and promotion.

6.43/10

Doco defination: Australian informal short for documentary

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