Pragmatic Apparatus – Pragmatic Behavior: grounding behavioral economics on pragmatism

Cited by Lee Sonogan

New Perspectives for Implementing Grounded Theory

Abstract by Pablo Garcés 1

Behavioral economics offers an account of actual human behavior. Contrasting with the conventional normative approach to rationality, rational choice theory, describes the deviations from optimal decision making. These are attributed to failures in two systems, one in charge of automatic behavior (System 1) and the other responsible for reflective one (System 2). As important as this is, an elaboration of the interaction between them seems to be lacking. Philosophical pragmatism can contribute to address this want. It provides an evolutionary explanation of how people act accounting for the continuity of behavior including habitual and reflective action. The former is captured by habits and the latter directed towards objects. Additionally, it proposes a dialogical self, consisting of an interaction between the ‘I’, denoting impulse, and the ‘me’, referring to reflective action. As such, pragmatism can provide fertile ground on which to cultivate behavioral insights

Publication: Pontifical Catholic University of Ecuador(Peer-Reviewed Journal)

Pub Date: Nov 12, 2021 Doi:

Keywords: Behavioral Economics, Pragmatism, Rationality, Agency, Transaction (Plenty more sections and references in this research article)

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.