An article written by: Lee Sonogan
“You cannot get anybody to do something if they’re not paying attention to you.” – Brian Carter
Having an online presence is important when writing or anything else if you are publishing content for the internet and extra. In the digital age there is many options to use for marketing and promoting your work, building a business and yourself. In creating a online presence it should not be to get famous. With time and effort it should be gaining success in what you are creating and what you are trying to achieve.
97% of consumers use the web to search for local businesses according to Google. If potential customers or viewers are online you should be to. No matter how big your work is a strong online presence is crucial. Inbound or outbound communicating to your audience will help your content and attract new people to your content. To create an online pressence you must have a website and much more.
A basic website is easy to create. There is many sites out there that gives you free options in creating an interesting website. In the website your content can live and extra can be added to improve your website. I started on WordPress for free and I recommend using WordPress for starting out. https://www.business.gov.au/marketing/websites/creating-your-online-presence If WordPress does not fit your platform you may want to make websites with a Social media platform, Wix or Shopify.
What is search engine optimization? You can use SEO for your website for your content to be actually found on a search engine. 89% of consumers use search engines to research a project, service or business before making a decision. I have been learning SEO through a plugin through WordPress. SEO requires what, why, how, who, when, where, formatting and various other edited to created good readability and SEO score.
Many blogs allow you to automatically share your content to social media and extra when you publish something. It helps with gaining additional stats and new viewers to your content. Facebook and Twitter will help you with most businesses while Google+, Linkedin, YouTube, Pinterest, Tumblr, FourSquare and much more can improve you chances depending how you market each social media.
While setting up your own social media is mostly free, there is many paid options that will help you. Problogger and Upwork can be used to get freelancers to help with content. Most social media has payed options for advertising. Influencer marketing from people with hundreds and thousands of followers. Send out press releases.
In conculsion, there is no one solution for creating an online presence. Do not invest if you do not understand. Always research and plan out before starting. Build your pressence up over time and keep making content. Be unique as possible. Custom design your website. There is so many ways to have a interesting online presence and it requires much time and effort to the small to big details.
“Content is fire. Social media is gasoline.” – Jay Baer
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