How to write a written press release for a product launch

A article written by: Lee Sonogan


“The release date is just one day, but the record is forever.” – Bruce Springsteen

How do you share you new product or item? There is many ways on the internet to do so. One way to consider is to do online press releases. A written press release works similar to a press release but, connects to the media online. Other releases include news release, media release, press statement, video release or more. Good press releases can make or break your launch of a product.

The purpose of a press release is to get it to journalists or editors for promotional purposes. Contacting them can be done through mail, fax, e-mail or online with websites and services. Elements of a press release depends what you’re trying to get out in the public. On average, your press release should consist of 4 to 5 paragraphs and between 300 to 800 words.

In the press release, it will need to have a headline, release date, introduction, body, boilerplate, closing paragraph and media contact information. There is many templates of press releases out there to use as a template. ( Like any writing piece, it is important to learn its formatting style and grammar check it correctly.

Press releases are crucial from the point of view of public companies. Press release content can be beneficial towards media corporations because releases help decrease costs and improve the amount of material a firm can output in a certain amount of time. Although the utilization of press release material can save a company time and money, it makes the distributed media boring and similar to the output of other firms. In the digital age, consumers want to get their information instantly and this puts pressure on media companies to output as much material as possible.

You can also use quotes and reviews in your press release. If you add in extra things such as using purpose, sound natural and use strong language, your press release can be a stronger selling tool to use. Follow the rules in this article and your public releases will get accepted. Not all submitted will be accepted. Follow the websites rules and this articles rules and you will be fine.

“There are three parts to the creative process. First there is inspiration, then there is the execution, and finally there is the release.” – Eddie Van Halen

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