A book review by: Lee Sonogan

(2015) Educational/ Sales, traffic

“A simple process that ANY company can use to geometrically improve their traffic, conversation & sales online.” – Tony Robbins

Russel Brunson has written the underground playbook for growing your company online. If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. That is one of many topics this book covers.

Sections of the book

• Section 1 Ladders and funnels
• Section 2 Your communication funnels
• Section 3 Funnelology Leading Your Customers to the sales (Over and Over Again)
  
• Section 4 Funnels and Scripts
  
• Section 5 Click funnels
  

In the book, you learn methods such as The Value Ladder, Funnels, the Attractive character, The soap Opera sequence, Dailey Seinfeld Sequence, prospects and customers, Building blocks of funnels, Self-Liquidating Offer, Continuity, Webinars, Product launches, High-ticket, three Step applications and much more.

Overall this book gives you solid methods and tactics in making a online business. This book is only the first one. I would be interested in his other book Expert Secrets: The Underground Playbook for Finding Your Message, Building your Tribe and changing the World  I recommend this book to people who have products and want to make a business of it online.

6.7/10

“Russel is not a ‘pretend’ expert, but someone teaching entrepreneurs how to employ online marketing in their business to achieves exceptional results.” – Bill Glazer

Various links to the people who created this book:

Russell Brunson’s DotCom Secrets free book (you pay for S&H):
http://tinyurl.com/russell-dotcomsecrets

ClickFunnels 100-day Affiliate Bootcamp training:
https://tinyurl.com/clickfunnels-affiliatebootcamp

Expert Secrets review video: https://www.youtube.com/watch?v=HDVyhEoDyyQ&t=25s&list=PLS46f4aLJ2hNN8uVwfijuBZG8zJ4RLhOK&index=4

More links to resources:

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